According to a report, 75% of the emotions of humans are generated by smell. And when it comes to a hotel brand, the scent they opt to diffuse throughout their properties can majorly influence guests’ experience as well as emotions. So, if you are also a hotel owner or thinking of going into this business, then you must spend time to learn scent marketing. It will help you create a brand that will stand out among your competitors. In this post, we will share some amazing benefits of using scents / hotel air diffuser.
Basics of Scent Marketing
In simple terms – it is a practice of utilizing aroma / scent to provide a positive, relaxed, and memorable experience to your customers so that it influences their decisions of making new purchases. In modern time, this marketing technique has turned out to be significantly popular part of marketing mix for brands, especially the hotel owners. So, if you notice one of your competitors using a hotel aroma diffuser, candle, and other types of aromatherapy devices, don’t be surprised!
Benefits of using a hotel air diffuser in your property
Helps build a positive first impression
Imagine if your guests say “wow” when they enter the reception area – yes it will instantly elevate their mood and will set the tone for their stay. However, it is important that you start the scent marketing only after careful consideration for the scents tailored to your hotel brand.
Memorable experience for their stay
Hotel industry is super competitive & creating a memorable experience for your guests becomes important throughout their stay so that you can not only make them happy, but also retain them – it’s especially important if you have a hotel chain in different places. And that’s why you must make use of scent marketing as your top strategy to impress them by offering an ever-lasting memory.
Helps boost sales
A good scent has the ability to trigger the right kind of emotions in humans that tend to help in boosting customer engagement & sales for your hotel brand, be it the sale of more food items or additional services such as – spa.
Good for your staff
If your hotel smells good then it will help your staff to stay relaxed and they will definitely work with a smile which will ultimately improve the experience of your hotel guests.
Improves sleep quality
If you use ahotel aroma diffuser in the common sitting space or into the rooms then your guests will benefit from the high quality sleep. For this, you can use certain scents / essential oils, such as – lavender, lemon, or chamomile.
Odor elimination
Air diffusers are one of the most effective ways to get rid of those unpleasant odors in your hotel rooms that may otherwise ruin the experience of your guests.
Customization
If you use a hotel air diffuser, you can easily customize the scent according to the season, theme, or specific area within your property, providing a tailored experience for guests.
Environmental Impact
If you use natural essential oils it will offer an eco-friendly alternative to synthetic fragrance products. This will help you align with the growing need of sustainability in the hospitality industry & will also help you impress environmentally conscious guests.
Types of scents for hotel industry
In the hotel industry, scents are a crucial element in breaking or making the experience of your guests. Therefore you must understand what kind of scents to use in your hotel. Below we are sharing the most common types of scents that are suitable for creating an inviting atmosphere for your guests.
– Firstly, there are fresh & clean scents like lemon and lavender that are popular in hotel lobbies, corridors, & the spa areas. They are popular for promoting relaxation & rejuvenation.
– Floral scents are also popular as they help bring much-needed elegance & sophistication to any space. You can go for fragrances like – jasmine & rose to evoke a sense of luxury & comfort among your guests.
– Next up – woody & earthy scents can also be a good choice if you wish to add warmth and coziness to your hotel property. These styles of aromas help invoke feelings of comfort & nostalgia among people. Some examples include – cedarwood, sandalwood, and patchouli.
– Then there come citrus scents which help provide a refreshing and invigorating experience, which is ideal for energizing your guests in breakfast areas or fitness centers. Popular options for these fragrances are: Orange and grapefruit.
Where should you install a hotel aroma diffuser in your property?
1 Lobby & Reception Area:
Placing a diffuser in your hotel lobby or reception area can set the tone for your guests as soon as they enter the hotel. We recommend using fresh, clean scents, or citrus fragrances in order to create a positive first impression and contribute to a sense of cleanliness & hospitality.
2 Guest Rooms:
Hotel aroma diffuser in guest rooms will enhance overall experience for your guests by providing them a pleasant & inviting atmosphere. Guests will definitely enjoy relaxing scents such as lavender or chamomile for a calming effect, or they can choose energizing scents like citrus or peppermint to invigorate their senses.
3 Spa & Wellness Facilities:
Diffusers can be used in spa & wellness areas to promote relaxation and rejuvenation. Aromatherapy blends which are tailored to relaxation, such as lavender & eucalyptus, can enhance the spa experience and help guests unwind.
4 Restaurant & Dining Areas:
Diffusers in restaurant and dining areas can contribute to the overall dining experience by creating an inviting ambiance. Depending on the theme or cuisine of the restaurant, diffusers can emit scents that complement the food or evoke a specific mood, such as warm spices for a cozy atmosphere or fresh herbs for a garden-inspired setting.
5 Fitness Centers:
Energizing scents such as – citrus or mint can be used in fitness centers to help motivate guests during their workouts. These scents can increase alertness & boost mood, enhancing the overall fitness experience.
